Browse Projects (148 total)

Tons of evidence indicated that readers benefit from clear and understandable health information in various contexts. Authors have been looking forward to utilizing a wide range of readability formulas so that they can produce comprehensible texts…

In multisensory integration, the time range within which visual and auditory information can be perceived as synchronous and bound together is known as the temporal binding window (TBW). With increasing age, the TBW becomes wider, such that older…

In order to learn a language, one must practice multiple tasks, including speech segmentation and generalisation. Segmenting speech allows for the identification of words and learning the meaning as well as syntactic role of those words within…

Recent advances in digital image generative models have allowed for artificial creation of fake imagery such as synthesising highly photorealistic human faces. Style-based Generative Adversarial Networks (StyleGAN) is one of the most state-of-the-art…

Metaphors are commonly employed in advertising to increase its persuasive effects. Research suggests that metaphors are most effective when conveyed visually, however linguists believe that additionally providing a linguistic cue, designed to help…

Emotions play a key role in within society, behaviour and human life with moral emotions such as guilt, regret and shame being able to influence individuals’ judgments and actions. For example, a person who experiences guilt will want to fix their…

The placement of signage, street furniture and advertisements can have a profound impact on the appearance of a built environment. They play a vital role in shaping the cultural, physical and social identities that impact the perceptions that…

This study was conducted to explore the effect of visual complexity on an individuals` recall of product brands and their attributes in either simple or complex adverts . Within the field of visual complexity, there has been contradiction as to…

Metaphors are commonly employed in advertising to increase its persuasive effects. Research suggests that metaphors are most effective when conveyed visually, however linguists believe that additionally providing a linguistic cue, designed to help…

Anomalous perceptual experiences are associated with underlying excitation of neural activity in the cerebral cortex, known as cortical hyperexcitability (Wilkins, 1995). This can be measured behaviourally by the pattern glare test, where migraineurs…