Browse Projects (148 total)

Over recent years media coverage has highlighted the use of excessive force by some police officers. The use of lethal force towards black and other ethnic minority citizens has been identified as a cause for significant concern. Research in the…

Knowledge of one’s body size is vital to be able to accurately judge an object’s size. For example, knowing the length of your arm is crucial to estimating the maximum distance reachable. Accurate perception of action capabilities is the result…

Previous research has revealed contradictory findings concerning the relationship between temperature and behaviour. Some studies have found a warmer-is-better effect; warmer temperatures are associated with enhanced interpersonal interactions,…

Bilingualism and advertising are two concepts which are not commonly related, but based on recent statistics they definitely should be. Recent numbers show that more than 50% of the world’s population is bilingual (Grosjean, 2010). However, there…

The memory for an advertisement can be affected by the way it is constructed. In general, the more distinctiveness, the better memory performance. Traditionally, it has been assumed that the whole memory episode will be better remembered if it is…

While the use of shock has been praised for increasing attention, it has also been shown to cause distress and negatively affect the perception of the organization or brand. The use of shock advertising is increasingly popular in the non-profit…

Prospect theory predicts how people react to gain or loss-framed outcomes in dilemma situations, where the potential consequence of the choice is framed as a gain (e.g., lives saved) or as a loss (lives lost). This gain-loss framing communication…

Prospect theory predicts how people react to gain or loss-framed outcomes in dilemma situations, where the potential consequence of the choice is framed as a gain (e.g., lives saved) or as a loss (lives lost). This gain-loss framing communication…

The decoy effect describes a phenomenon that the introduction of a third choice, usually an asymmetrically dominated one, would change the distribution of people’s preferences for the original two options. Monk et al. (2016) found a basic decoy…

There is a huge amount of complex information about visual stimuli in the environment and the individual's visual processing system has a limited capacity to process this information, so selective attentional mechanisms prioritise the most…