Inner Speech and Grit: Do Positive Inner Speech and Evaluative Inner Speech Lead to Grit Behaviour
subject: Inner speech, grit, articulatory suppression
description: Grit, defined as perseverance and passion for long-term goals, is a reliable predictor of success metrics, surpassing even IQ. While the exploration of grit has been conducted extensively, studies on the mechanisms of grit are still lacking. Inner speech, the silent production of words in one’s mind, plays a pivotal role in managing thoughts. This includes cognitive reframing, which is essential for enhancing perseverance. Theoretically, inner speech can predict grit. This study, employing a survey and experimental design, aims to investigate whether positive inner speech and evaluative inner speech can predict grit behaviour. The data for this study (n=56) were collected in two ways: (1) using the grit scale and inner speech VISQ-R via a Qualtrics survey, and (2) using participants’ task retention decisions and a qualitative classification approach. The data were analysed using R Studio. The survey data were analysed via a linear model, while the qualitative data were analysed using a generalised linear mixed-effects model. The survey results showed that only evaluative inner speech can positively predict grit. However, there were imbalanced results regarding the participants’ task retention decisions. Collectively, these findings underscore that grit can be predicted by evaluative inner speech. This prompts further research to explore its multifaceted role in shaping grit across various domains.
creator: Huzaifah Adam
source: This study applied a mixed-method and correlational research design that aims to examine whether evaluative inner speech and positive inner speech lead to grit behaviour. The data for this study were collected using two methods: (1) questionnaires through a Qualtrics survey, and (2) an experimental task where the participants were asked to complete two sets of puzzles under different conditions (baseline and with articulatory suppression) and provide their retrospective experience after each puzzle task. Participants’ task retention decisions (decision to quit) were also recorded in the study. Three different analyses were applied in the research. For the first analysis, the positive inner speech and evaluative inner speech scores from VISQ-R acted as the predictors, and grit from the Short Grit Scale as the outcome. For the second analysis, the participant’s grit score acted as the predictor, and the participant’s task retention decision acted as the outcome. Lastly, the third analyses the types of inner speech based on the participant’s retrospective experience (positive inner speech and evaluative inner speech) acted as the predictors, and the participant’s decision to quit or not to quit was the output. In this study, the participants were students from Lancaster University, ranging from undergraduate degree students to master’s degree students and doctorate students. Participants were recruited using social networks, direct emails, and posters around the campus and/or on social media. The session took approximately 30 minutes for the data collection process, including the briefing, and each participant was reimbursed with five GBP for participating. Ethical approval for this study was submitted and approved by the ethics committees at Lancaster University. The number of participants involved in the study was 56 people in total. This number was determined by using G power. The test family was set at the t-test because this research will use a comparison between …
publisher: Lancaster University
date: 2023
contributor: Huzaifah Adam
rights: Open
format: The data format is csv.
language: English
type: Data
coverage: LA1 4YF

Inner Speech and Its Role in Purchasing Decision-Making Process: Analysis of Within-Subjects Experiment and Questionnaires
subject: Inner speech, memory, decision-making, purchasing behaviour.
description: Inner speech is a cognitive function related to language processes. Based on its functions reflecting information processing and memorising, it may link to the purchasing process, which includes searching and evaluating product information. Inner speech may also help people think and imagine using the product in the future during their purchasing process. This study discussed and investigated the role of inner speech in the purchasing process and how it might affect the decision-making time. This study also mentioned how inner speech may be identified and suppressed. Participants’ data was collected through experiments and several questionnaires. The findings indicated that inner speech might help people in Information Search and Alternative evaluation and affect decision time. The findings also suggested what people may consider and how they use inner speech. By uncovering the potential relationship between the purchasing process and inner speech, this research provided valuable information for marketing and psychology research fields. It gave companies some suggestions for practical use, reflecting how people may use inner speech during the purchasing process.
creator: Han-Yi Wang
source: This study was approved by ethics committees at Lancaster University. There were no ethical issues for researchers managing the personal information. The participants’ information remained anonymous and were assigned subject ID (P01, P02, P03…, P30 in Experiment 1 and PCT01, PCT02, PCT03…, PCT30 in Experiment 2). All data were stored anonymously with no identifiable information. Participants were given the Participant Information Sheet (PIS) before participating in the experiments. On the day of testing, they asked any questions they might have, then consented to attend the experiment in person or via online platforms like Microsoft Teams, Zoom, or Google Meet to ensure that the suppression was active when needed. The experiment took approximately 30 minutes, including answering all questionnaires. The experiment was held in the participant’s home or a place where no one spoke so that the participant would not be disturbed by any chance. Experiment 1 Participants G*power suggested 52 participants within groups using t-tests and multiple mixed linear regression models, with a .4 effect size and .05 (5%) a-error probability in 80% power (1-b error of probability) (Brysbaert, 2019). Thirty participants were recruited in this experiment with no record or history of neurophysiological disorders, such as dyslexia or aphasia, to ensure that no conditions influence the result and affect the participant to complete the tasks in the experiment. The recruitment process included in-person invitations around campus and social media messages to reach diverse participants. Although only 30 participants were recruited in this experiment, the results of the t-tests suggest that the effect size (see Experiment 1 result section) may be enough for testing the hypothesis. Design This study was an experimental within-subjects design. Participants simulated purchase experience in the suppression task and the control task without interference assigned to them. The independent variables wer…
publisher: Lancaster University
date: 03/Sep/2023
contributor: Han-Yi Wang
rights: Open (unless stated otherwise)
relation: None (unless stated otherwise)
format: The data format is csv.
language: English
type: Data or text
coverage: LA1 4YF

An exploration of the psychological mechanism and effectiveness behind the co-creation process in advertising, based on the ‘Co-create by Sharp’ method.
subject: Keywords: Co-creation, advertising, psychology, behaviour
description: Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric communication and product development strategies. Even when traditional research techniques are relevant for evaluating brand messaging, they are considered backwards looking. Traditional research techniques (e.g., interviews, questionnaires, focus groups) rely on companies’ terms rather than the customer’s domain, limiting stakeholders to only react to market offers instead of cooperating to build them. The application of co-creation techniques does not replace reactive research but is the new next step to building brand and campaign strategies. The Sharp Agency developed ‘Co-create by Sharp’, a co-creation methodology that aims to build campaign and brand strategies with a higher value of insight than other approaches. According to The Sharp Agency, their unique approach to co-creating ideas with stakeholders has demonstrated effectiveness in their clients’ performance (i.e., 400% of revenue increase, 33% growth speed, and 19% spending increase). However, the method lacks information that supports its efficacy, more specifically, an exploration of the perceptions of people involved in their co-creation methodology (i.e., co-creation participants, Sharp team members, and Sharp’s commissioning clients). This report aims to identify the presence of plausible psychological theories that could support the ‘Co-create by Sharp’ methodology. Accordingly, this study intends to explore the dynamics, perceived effectiveness, and limitations of the ‘Co-create by Sharp’ methodology through a series of individual interviews with the people involved in the process. The researcher worked as an intern in the Sharp Agency, and a qualitative experimental design was used to investigate the research objective. Three types of interviews were …
creator: Maria Gabriela Vivero Donoso
source: The researcher worked as an intern in the Sharp Agency to better understand the company’s way of work and the ‘Co-create by Sharp’ method. The internship allowed the researcher to be involved in various steps of the co-creation method: 1) Attend co-create sessions and observe participant behaviour (see Appendix K and Appendix L). 2) Develop post-co-create decks of information, including sessions’ outputs. 3) Participate in strategic brainstorming sessions. 4) Collate evidence of the final results of messaging and visuals for campaign delivery. A qualitative experimental design was used to investigate the research objectives and provide answers to research questions. Three types of interviews were conducted with different participant profiles, including co-creation participants, Sharp team members and Sharp clients. Interview sessions lasted between twenty and thirty minutes, using a pre-determined discussion guide for each interview and received ethical approval. Interviews were designed to gather insights about co-creation perceptions from every person involved in the process. A qualitative design allowed interviewees to express freely their co-creation experience with The Sharp Agency. Considering the research aimed to explore people’s attitudes, it would not have been appropriate to use a quantitative method. Instead, a qualitative design allowed for gathering a spectrum of people’s observations and feedback. Sampling Representative sampling was used to obtain results that reflect each participant’s profile perspective. Interviewing involved five participants from the latest co-creation sessions moderated by Sharp, seven Sharp team members with roles involved in different stages of the co-creation process (including founders of the ‘Co-create by Sharp’ method), and three company commissioning clients that represent market leader companies (i.e., Medical Protection Service, Barbour ABI, and Lonza). Considering that Medical Protection Service (MPS) and Lonza are pa…
publisher: Lancaster University
date: 06/09/2022
contributor: Madie Lulek
rights: Open
relation: None
format: Word.doc
language: English
type: Qualitative Data
coverage: LA1 4YF

Implicit Hand Representations in Typical Ageing and in Parkinson's Disease
subject: LUSTRE, aquisition form, wordpress
description: Having an internal representation of one’s own body is important for many interactions with the environment, and in making decisions about what actions we are capable of performing. However, even in healthy adults, these representations are known to be distorted. In the hand specifically, individuals are likely to underestimate the length of all fingers, but overestimate the distance between each adjacent pair of knuckles. Both healthy ageing and Parkinson’s Disease (PD) include apsects which are known to further distort body representations, including, but not limited to, diminished tactile sensitivity and impaired action capabilities. This study was designed to investigate the accuracy of hand representations in typical ageing and in PD. Fourteen participants with mild to moderate PD, 17 healthy age-matched controls and 20 younger controls made estimates about the location of hand landmarks when the hand was hidden from view. Estimations were compared with actual hand size. Older controls and individuals with PD both demonstrated more accurate representations of thumb length, and of distance between the index and middle knuckles than younger controls, with older controls also showing differences in their perception of distance between thumb and index knuckles. However, no differences were found between the PD group and older controls, suggesting that the formation of body representations is an ability which is preserved in PD. Possible explanations for, and implications of these results are discussed.
creator: Cati Oates
source: Participants To determine the number of participants necessary, a priori power analysis was conducted in G*Power (Faul et al., 2009), using α= 0.05, β= .08 and effect size = 0.32. This effect size was calculated from Longo (2014), which employed a similar methodology. The analysis determined that 10 participants in each condition were required to yield sufficient power. Previous studies using this methodology have included sample sizes ranging from 12-22 participants (Longo & Haggard, 2010, 2012; Peviani & Bottani, 2020). The intended sample size, therefore, was 20 participants per condition. Due to the time constraints of the study, this number was not reached for all conditions, but all conditions included more than the 10 participants needed as suggested by the priori analysis. 20 younger controls were tested (15 female). Their ages ranged from 19 to 30 (M = 22.40 yrs, SD = 2.21 yrs). 17 were right-handed, and 3 were left-handed, with handedness ranging from -89.5 to 100 (M = 64.52, SD = 61.84) on the Edinburgh Handedness Inventory (EHI; Oldfield, 1971). 17 healthy older controls were tested (11 female). Their ages ranged from 52 to 79 (M = 66.12 yrs, SD = 9.16 yrs). 14 were right-handed, and 3 were left-handed, with handedness scores ranging from -100 to 100 (M = 65.29, SD = 77.31). 14 individuals with PD were tested (4 female). Their ages ranged from 54 to 78 (M = 65.93 yrs, SD = 8.43 yrs). All PD participants were right-handed, with handedness scores ranging from 33.5 to 100 (M = 88.31, SD = 21.20). There was no significant difference between the ages of the participants in the typically ageing and the PD condition, t(29) = 0.06, p = .95. For the PD participants, the most recent onset of PD was 3 years ago, with the longest diagnosis of 20 years (M = 7.75 yrs, SD = 4.81 yrs). All presented with a Hoehn and Yahr Stage of 3 or below. This indicated that all participants were physically independent. All participants had been prescribed antiparkinsonian medication…
publisher: Lancaster University
date: 16 September 2022
contributor: Eleanor Bater
rights: Open
relation: None
format: Excel/xlsx
language: English
type: Data
coverage: LA1 4YT

An investigation of the influence of individual differences on susceptibility to product placement
subject: Marketing, Product placement, Individual differences, Cognitive capabilities, Inhibitory control, Age, Familiarity, Gender, Purchase intentions.
description: Product placement increased in popularity in 1982 when Reese’s Pieces Chocolate was included in E.T. the film, which led to a 65% increase in sales. Still to this day product placement is omnipresent within our cultural climate and research has supported that it enhances our purchase intentions. However, what remains unknown is how individual differences may influence product placement susceptibility. To address this gap, the current study investigated whether individual differences in cognitive capabilities, inhibitory control, age, familiarity, gender and timepoint enhance/reduce the likelihood of individuals' purchasing intentions being influenced by product placement. To do this, 55 participants (23 younger adults (Mage = 61.62(8.70)) and 22 older adults (Mage = 21.75(0.68)) were presented with images of four cups of coffee and asked to rank their purchase intentions/familiarity with the products. Following this, participants watched three scenes from Coronation Street, with the second clip including a product placement (Costa Coffee). Approximately 48 hours later, participants completed another purchase intentions questionnaire on the same four cups of coffee. The results highlighted that purchase intentions increased immediately post-clip; however they decreased 48 hours post-clip. Therefore, advertisers may use this information to discover ways in which the consumer can easily purchase the product immediately post-clip e.g. through QR codes. In regard to all other variables, no other significant relationships were found. Thus, it cannot be suggested to advertising agencies that product placement targeted to individuals who fulfil a given criteria (e.g. older adults, etc) will achieve optimal results when compared to non-targeted product placement.
creator: Ellen Dimeck
source: Method Design The present quantitative study adopted a repeated measures design. There were several predictor variables: overall cognitive capabilities (including executive functioning; as assessed by the ACE-III; Hsieh et al., 2013), inhibitory control (as assessed by the Stroop effect), age, familiarity, gender, and timepoint. The dependent variable was susceptibility to product placement as measured by change in purchase intention. Participants At the time of the current studies design no published studies had investigated the influence of individual differences on product placement susceptibility, therefore the required sample size was modelled on the most comparable study the authors could source. Specifically, Hoek et al. (2022) investigated the influence of inhibitory control on advertising literacy activation and advertising susceptibility. Hoek et al. (2022) recruited 57 participants. Given the time restraints of data collection, the authors elected to recruit 55 participants. A total of 55 participants volunteered to participate in part one of the study. All participants were recruited via opportunity sampling through word of mouth and through advertisements placed on various Lancaster University Facebook pages (e.g. the Perception and Action Lab group). Participants were either aged between 18-25 (younger adults) or aged 50 and over (older adults). Out of the 55 participants, there were 27 younger adults (19 women; Mage = 60.93; SDage = 8.26) and 28 older adults (18 women; Mage = 21.78; SDage = 0.85). No participant had a known diagnosis of a psychiatric, neurological, or visual impairment, thus psychiatric, neurological, and visual impairments were not included in the analysis. All participants were White British/Irish. Therefore, there was no variation between ethnicities, thus ethnicity was not included in the analysis either. Given that cognitive capabilities was a key predictor variable within this study, it was necessary to ensure that participants …
publisher: Lancaster University
date: 14/09/2022
contributor: Reece Graham
rights: Open
relation: None
format: Data/RStudio.csv
language: English
type: Data
coverage: Lancaster

A review of the PEACE interview model training and implementation in real-life interviews
subject: PEACE model, Interviewing, Investigation, Interrogation, Training, Evaluation, Interviewing techniques, PEACE model training
description: Police officers in England and Wales are trained to conduct interviews in line with the PEACE model of interviewing, however, the level of implementation of the PEACE procedures can vary between organisations and over time. The present study aimed to review the quality of current PEACE model interviewing training and its implementation into interviewing practice. Initially, in Study One, 62 training feedback forms from the Cumbria police force were analysed using thematic analysis to gain an overview of the training’s strengths and weaknesses. In Study Two, 30 interviews from 10 officers trained on these courses were analysed, to see if reported intention to implement the PEACE model and techniques learnt during training were transferred into real-life interviewing practice. Data from Study One indicated that the course was satisfactorily structured and presented, with data from Study Two showing improvement for most Tier-2 interviewers interviewing abilities after training, though some interviewers failed to implement concepts and techniques covered on the training course. Potential explanations for these findings and ways to improve the transference of skills from interviewing training are discussed.
creator: Jack Hardaker
source: Study One Method Participants All 62 participants undertook either a Tier-2 or Tier-3 interviewing course with the Cumbria police force. Participants were currently serving officers of constable rank or higher, of which, 34 were female and 28 were male. There was considerable variance in years of service between Tier-2 interviewers and Tier-3 interviewers, though no exact measure of years of service or age was included with the data provided. Materials Data The 62 training evaluation forms were provided to the researcher by the Cumbria police force, and were from either the Tier-2 investigative interviewing or the Tier-3 investigative interviewing course. The forms contained two scales indicating levels of confidence in conducting interviews before and after receiving the training, with a further four scales indicating levels of agreement with questions relevant to the study, and a single “Yes or No” question indicating if the participant was satisfied with the training received overall (see Appendix A for the full list of questions and exact wording). For all six scales, participants rated their strength of agreement with the statement using a scale of one to five (Likert, 1932). Three open questions were included on the form that stated: “If you have any other comments about this training please record them here”, “Are there any elements of the course did you not find useful or feel require further explanation?”, “If you have any other comments to make about this course please record them below.” Ethics Ethical approval was granted by a member of the Lancaster University Psychology department before data collection and analysis began. Data was collected by the Cumbria police force with all participants consenting to complete the feedback forms with the knowledge that their comments would be evaluated to improve the training courses. All course evaluation forms were reviewed by the researcher in a secure location at Cumbria police force headquarters, with findings …
publisher: Lancaster University
date: 07/09/2022
contributor: Donavan Cheung
contributor: Mert Kaplanoglu
rights: Open
relation: N/A
format: Data/Excel.csv
language: English
type: Data
coverage: LA1 4YF

Does implicit mentalising involve the representation of others’ mental state content?
subject: implicit mentalising, co-representation, joint action, domain specificity
description: Implicit mentalising involves the automatic awareness of the perspectives of those around oneself. Its development is crucial to successful social functioning and joint action. However, the domain specificity of implicit mentalising is debated. The individual/joint Simon task is often used to demonstrate implicit mentalising in the form of a Joint Simon Effect (JSE), in which a spatial compatibility effect is elicited more strongly in a joint versus an individual condition. Some have proposed that the JSE stems from the automatic action co-representation of a social partner’s frame-of-reference, which creates a spatial overlap between stimulus-response location in the joint (but not individual) condition. However, others have argued that any sufficiently salient entity (not necessarily a social partner) can induce the JSE. To provide a fresh perspective, the present study attempted to investigate the content of co-representation (n = 65). We employed a novel variant of the individual/joint Simon task where typical geometric stimuli were replaced with a unique set of animal silhouettes. Half of the set were each surreptitiously assigned to either the participant themselves or their partner. Critically, to examine the content of co-representation, participants were presented with a surprise image recognition task afterwards. Image memory accuracy was analysed to identify any partner-driven effects exclusive to the joint condition. However, the current experiment failed to replicate the key JSE in the Simon task, as only a cross-condition spatial compatibility effect was found. This severely limited our ability to interpret the results of the recognition memory task and its implications on the contents of co-representation. Potential design-related reasons for these inconclusive results were discussed. Possible methodological remedies for future studies were suggested.
creator: Malcolm Wong
source: Pre-test: Selection of Suitable Stimuli Participants Twenty-five undergraduate students at Lancaster University were recruited via SONA systems (a University-managed research participation system) and gave informed consent to participate in an online pre-test that aided in the selection of suitable experimental stimuli for the main experiment. Ethical considerations were reviewed and approved by a member of the University Psychology department. Stimuli and Materials Pavlovia, the online counterpart to the experiment building software package PsychoPy (version 2022.2.0; Peirce et al., 2019), was used to remotely run the stimuli selection pre-test. One hundred images of common black-and-white animal silhouettes were initially selected and downloaded from PhyloPic (Palomo-Munoz, n.d.), an online database of taxonomic organism images, freely reusable under a Creative Commons Attribution 3.0 Unported license . All images were resized and standardised to fit within an 854 x 480-pixel rectangle. Design and Procedure An online pre-test was conducted to identify the recognisability of possible animal stimuli and to select the most recognisable set of 32 animal silhouettes to use in the main experiment. Recognisability was an important consideration because participants would only briefly glimpse at the animals; therefore, the ability to recognise the silhouettes quickly and subconsciously was paramount. The 100 chosen animal silhouettes (as outlined in the Stimuli and Materials section) were randomised and sequentially presented. Each image was displayed for 1000ms to match the duration of stimuli exposure in the final experimental design. The participant then rated each animal’s recognisability on a 7-point Likert scale (1 = Extremely Unrecognisable to 7 = Extremely Recognisable). Additionally, they were asked to guess each animal’s name by typing it in a text box, and to provide a confidence rating corresponding to each naming attempt (again, on a 7-point Likert scale, fro…
publisher: Lancaster University
date: 07/09/2022
contributor: Aubrey Covill Elisha Moreton
rights: Open
relation: N/A
format: Data/Excel.csv Analysis/r_file.R
language: English
type: Data
coverage: LA1 4YF

Does implicit mentalising involve the representation of others’ mental state content?
subject: implicit mentalising, co-representation, joint action, domain specificity
description: Implicit mentalising involves the automatic awareness of the perspectives of those around oneself. Its development is crucial to successful social functioning and joint action. However, the domain specificity of implicit mentalising is debated. The individual/joint Simon task is often used to demonstrate implicit mentalising in the form of a Joint Simon Effect (JSE), in which a spatial compatibility effect is elicited more strongly in a joint versus an individual condition. Some have proposed that the JSE stems from the automatic action co-representation of a social partner’s frame-of-reference, which creates a spatial overlap between stimulus-response location in the joint (but not individual) condition. However, others have argued that any sufficiently salient entity (not necessarily a social partner) can induce the JSE. To provide a fresh perspective, the present study attempted to investigate the content of co-representation (n = 65). We employed a novel variant of the individual/joint Simon task where typical geometric stimuli were replaced with a unique set of animal silhouettes. Half of the set were each surreptitiously assigned to either the participant themselves or their partner. Critically, to examine the content of co-representation, participants were presented with a surprise image recognition task afterwards. Image memory accuracy was analysed to identify any partner-driven effects exclusive to the joint condition. However, the current experiment failed to replicate the key JSE in the Simon task, as only a cross-condition spatial compatibility effect was found. This severely limited our ability to interpret the results of the recognition memory task and its implications on the contents of co-representation. Potential design-related reasons for these inconclusive results were discussed. Possible methodological remedies for future studies were suggested.
creator: Malcolm Wong
source: Pre-test: Selection of Suitable Stimuli Participants Twenty-five undergraduate students at Lancaster University were recruited via SONA systems (a University-managed research participation system) and gave informed consent to participate in an online pre-test that aided in the selection of suitable experimental stimuli for the main experiment. Ethical considerations were reviewed and approved by a member of the University Psychology department. Stimuli and Materials Pavlovia, the online counterpart to the experiment building software package PsychoPy (version 2022.2.0; Peirce et al., 2019), was used to remotely run the stimuli selection pre-test. One hundred images of common black-and-white animal silhouettes were initially selected and downloaded from PhyloPic (Palomo-Munoz, n.d.), an online database of taxonomic organism images, freely reusable under a Creative Commons Attribution 3.0 Unported license . All images were resized and standardised to fit within an 854 x 480-pixel rectangle. Design and Procedure An online pre-test was conducted to identify the recognisability of possible animal stimuli and to select the most recognisable set of 32 animal silhouettes to use in the main experiment. Recognisability was an important consideration because participants would only briefly glimpse at the animals; therefore, the ability to recognise the silhouettes quickly and subconsciously was paramount. The 100 chosen animal silhouettes (as outlined in the Stimuli and Materials section) were randomised and sequentially presented. Each image was displayed for 1000ms to match the duration of stimuli exposure in the final experimental design. The participant then rated each animal’s recognisability on a 7-point Likert scale (1 = Extremely Unrecognisable to 7 = Extremely Recognisable). Additionally, they were asked to guess each animal’s name by typing it in a text box, and to provide a confidence rating corresponding to each naming attempt (again, on a 7-point Likert scale, fro…
publisher: Lancaster University
date: 07/09/2022
contributor: Elisha Moreton Aubrey Covill
rights: Open
relation: N/A
format: Data/Excel.csv Analysis/r_file.R
language: English
type: Data
coverage: LA1 4YF

Advertising, Behavioural Science and Ethics: perspectives on the commercialisation of cognitive biases
subject: Advertising, Behavioural Science, Behavioural economics, Ethics
description: Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products and services prompts ethical considerations. Whilst sparking some passionate, albeit small debate, research has not included the voice of the intended target, the general public. The aim of this research was to provide an open and sensitive forum in which the public could share their ideas surrounding the use of behavioural economics with the intention of detecting the perceived ethical boundaries, fairness in their implementation, and ultimately possible resolutions. In exploration of this topic, five interviews and two focus groups were conducted to discuss these increasingly pressing issues. Despite judged as unfair in advertising, behavioural economics was seen as an unavoidable reality in the fabric of the advertising landscape, although the public seek increased transparency and information regarding the specific techniques being utilised, while requesting little from advertisers themselves. The public also take special consideration of vulnerable groups of individuals who might be particularly susceptible to such tactics, a conversation which whilst incredibly important, hitherto has not been discussed, consequently contributing valuable insight into the literature concerning consumer protection. Future avenues for research may seek to address professionals in the industry, as personal insight may lead to richer, nuanced ideas that could lead to realistic and actionable solutions. Additionally, research could involve discussion of other potentially invasive techniques, such as data tracking, and how these techniques may combine to construct a psychological and technological sphere of influence and what sort of provisions can be made to empower the consumer.
creator: Rebecca Mitchell
source: Participants Overall, 14 participants took part, encompassing a wide range of ages to collect a broad set of opinions (range 21-62, mean 34 years, five males, eight females, one non-binary). Five participants were individually interviewed, with two focus groups taking place afterward. A breakdown of the participants can be found in Table 1, in Appendix A. All were residing within Britain and were therefore familiar with British advertising. Due to the nature of the research, recruitment was achieved via opportunity and snowball sampling, to ensure those participating would be comfortable in sharing their private thoughts and their time. Materials A discussion guide was developed in order to assess the public’s views on the issues considered in this research’s objectives, comprising of open-ended questions that can be seen in Appendix C. Although following an inductive framework for analysis, this was not strictly adhered to in the formation of the discussion guide, a brief literature search was conducted prior to its development, as to provide some direction for rich and useful prompts. 15 The first section sought to break the ice, probe for ideas and assess the awareness that participants may have in relation to psychology in advertising. Then, they were informed through a short paragraph what behavioural economics in advertising would look like, in order that they understand the concept, parameters and focus of the research. The resulting feelings were explored. Sources for this explanatory paragraph encompassed academic journals (Kovic & Laissue, 2016) and quotes lifted from the website of ‘The Behavioural Architects’ (2022) (a leading behavioural science consultancy agency) in order to represent an accurate and unbiased picture of what behavioural economics is considered to encompass. Example ads were also included and shown to participants in order to foster understanding. There are 108 cognitive biases listed by Wikipedia, (Wikipedia, 2022) and this list is gr…
publisher: Lancaster University
date: 2022
contributor: Wenying He
rights: Open (unless stated otherwise)
relation: N/A
format: Text/Word.doc
language: English
type: Text
identifier: Braun and Clarke (2006)
coverage: LA14YF

Assessing comprehension of health-related texts in non-native and native English speakers
subject: reading comprehension, health literacy, individual differences, language groups
description: Background — Health written materials are more often complex to comprehend if they mismatch the reading ability of people in the target audience. We need to consider how to make text accessible, by considering individual differences that affect comprehension of written health materials. Surprisingly, there are very few studies that indicate how non-native English speakers and native English speakers differ in comprehension of written health texts. Methods — A total of 557 participants were studied in the present study. In the study, participants were asked to respond to multiple-choice questions that were designed to examine understanding of 25 health texts with different text properties. Each participant responded to tests measuring individual differences in demographics, reading strategy, vocabulary, and health literacy. Findings — Using mixed effects logistic regression analysis, we found that non-native English speakers and native English speakers have different accuracy of responses for written health texts. Effects of vocabulary skills and text readability were significant. These effects were different for different language groups. Native speakers of English with higher scores on vocabulary were more likely to make correct responses to written health texts. Native speakers of English were more likely to make correct responses to written health texts as text readability increased. Conclusion — In future, experimental studies should look at the effects of training to improve vocabulary on reading comprehension for different language groups. Alongside consider sources of variances due to individual differences and text properties for different language groups.
creator: Khushboo Anup Agarwal
source: Design We conducted experimental research on factors that influence the response to written health information, aiming to answer the research question: RQ.1 How does the reader’s attributes such as age, vocabulary skills, health literacy, reading strategy skills, along with text features, interact to predict the comprehension of health information in written texts for native language English speaker and non-native English speaker? We conducted the study to test the hypotheses: 1. Comprehension will be better for people with higher scores on reading skill, vocabulary and health literacy. Comprehension will be lower as age increases. 2. Comprehension will be better for responses to texts which are higher on measures of readability, cohesion, word frequency, referential cohesion, and passive sentences. 3. There will be differences between native and non-native speakers. Comprehension will be better for native speakers. The effect of age, reading strategy, vocabulary skills, and health literacy will be different for different language groups. The effect of cohesion, readability, word frequency, referential cohesion, and passive sentences will be different for different language groups. Ethical approval. The data collection plan and study design were reviewed and approved by a member of the Psychology Department Research Ethics Committee. Pre-registration. The study has not been pre-registered. Participants Participants were recruited using primarily opportunity and snowball sampling. Participants were invited using social media such as Facebook, Instagram, and WhatsApp. We aimed at recruiting Bilingual/Multilingual Indian Residents (18+) who have access to the internet. We collected 201 responses, but only 112 participants were included in our analysis due to incomplete forms by other respondents. Our criterion for including participant data in analyses was that they had to complete 80 percent or more of the survey. We had 112 responses, but we did not test any of the r…
publisher: Lancaster University
date: 2022
contributor: Ashlynn Mayo
rights: Open
relation: This work is based on Kintsch, W. (1994). Text Comprehension, Memory, and Learning. American Psychologist, 10. White, S., Happé, F.M., Hill, E., & Frith, U. (2009). Revisiting the Strange Stories: Revealing McNamara, D., & Magliano, J. (2009). Chapter 9 Toward a Comprehensive Model of Comprehension. Psychology of Learning and Motivation, 51, 297–384. https://doi.org/10.1016/S0079-7421(09)51009-2 O’reilly, T., & Mcnamara, D. S. (2007). Reversing the Reverse Cohesion Effect: Good Texts Can Be Better for Strategic, High-Knowledge Readers. Discourse Processes, 43(2), 121–152. https://doi.org/10.1080/01638530709336895
format: Excel spreadsheets - .csv R Script - .r
language: English
type: Data
coverage: LA1 4YT