Gender identity, attitudes, and bystander intervention
subject: Gender prejudice Feminist identity Feminist theory three partite model of violence.
description: Identifying as a feminist and demonstrating a commitment to feminist activism has suggested an increased likelihood of engaging in bystander interventions in sexist situations in women university students (Brinkman et al., 2015), and awareness about gender prejudices as a result of undertaking women studies and/or diversity courses seems to relate to an increased involvement in feminist activity (Stake & Hoffmann, 2001). Together with this, confrontational responses to prejudicial attitudes can be perceived as a means for decreasing stereotypic responding (Mallett, Ford & Woodzicka, 2016;; Czopp, & Monteith, 2003). For this research levels of exposure to feminist research and self- identification as feminist were examined to determine its effect on sexism levels, and the ability to identify sexism on given hostile and benevolent sexist scenarios. Likewise, the responses participants have given in the past when witnessing sexism was also recorded, and then analyzed to determine correlations between a confrontational response, exposure to feminism, and the strength of feminist identity participants self-identify with. Gender differences were also analysed. Results revealed that participants with high levels of exposure to feminist had significant lower levels of only benevolent sexism. Further analysis also suggests that those with exposure to feminist theory are significantly more likely to identify sexism in hostile sexist scenarios than are those with no exposure. Exposure to feminist theory also increases the likelihood to have a stronger feminist identity. Significant gender differences were also found. Application of these findings and recommendations for future research is further discussed.
creator: Adriana Vivas Zurita
source: Measurements Vignettes Exercise. The vignettes exercise presented participants with 15 scenarios, of which 5 were hostile sexism scenarios, 5 were benevolent sexism scenarios, and 5 were neutral scenarios. The participants were asked 3 questions after reading each vignette. First, they were asked if the scenario presented involved sexism, which was evaluated with a 5 point Likert scale from “strongly disagree” to “strongly disagree”. Secondly, the participants were asked to rate the seriousness of the event, with a 6 point Likert scale which rated from “not applicable”, “not at all serious” to “very serious”. The third question asked participants to pick the type of phenomena that best described the scenario from 8 different choices, which included “hostile or negative comments about women”, “reproduction of the idea that women are not complete without a significant other”, and “the scenario does not describe a situation that involves sexism”, among others that derived from Glick and Fiske ́s (1996) definitions of sexism. Examples for the vignettes (see Appendix A) were taken from Mallett, Ford, and Woodzicka (2016), McCarty, and Kelly (2015), Durán, Moya, & Megías, (2011), Kato et al. (2011), Expósito, Herrera, Moya, and Glick (2010), and Sibley and Wilson (2004). Experiences of Gender Prejudices Instrument. Past experiences of gender prejudice were measured using Brinkman et al’s (2015) Experience of Gender Prejudices Instrument. Participants were asked to identify the last time they were in a situation in which they witnessed a woman being the target of sexism (see Appendix B). They were asked to pick which scenario best described the type of sexism witnessed from 7 options that included “hostile or negative comments about women” and “reproduction of the idea that women are not complete without a significant other”. They were then asked how they reacted to the situation, and if they intervened what their motivation had been. The participant ́s reactions to the se…
publisher: Lancaster University
date: 2017
contributor: John Towse
rights: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

The Effects of Schema-typical and Atypical Contexts on Memory for Brand Names of Products
subject: Distinctiveness effects Schema Memory Product recall Product recognition Brand recall Brand recognition Product-brand binding
description: The memory for an advertisement can be affected by the way it is constructed. In general, the more distinctiveness, the better memory performance. Traditionally, it has been assumed that the whole memory episode will be better remembered if it is featured by any odd element(s) because it is more attention-demanding and creates stronger memory traces. However, recent evidence suggests that the distinctiveness effect might not spread to everything; it might only affect those distinctive elements without necessarily affecting their linkages with other elements. Accordingly, regarding the advertisements, the memory for each element can be diverse. We manipulated the distinctiveness effect by composing products with schema-typical contexts (undistinctive condition) and schema-atypical contexts (distinctive condition). Participants observed 20 advertisements; 10 were schema-typical and another 10 were schema-atypical. They then completed recall and recognition tests which allowed us to explore how far the distinctiveness effect could extend. We found that only product recall and recognition in the schema-atypical condition were robustly enhanced, other variables were not significantly affected. These findings went against the traditional view and conform with the recent research. We discussed that, in the schema-atypical condition, the products and their contexts made each other distinctive, hence, they were better remembered. In contrast, the brand names and product-brand bindings were schema-neutral, thus, they did not receive more attention and not better remembered. The results were further interpreted to form some practical implications that improve advertising effectiveness.
creator: Thanita Soonthoonwipat
source: The stimuli were 40 newly constructed print advertisements (in digital format). Print advertisements were employed because they allow the better experimental control (Keller, 1987). A half of these advertisements belonged to toiletries category (i.e. shampoo. sunscreen, and toothpaste), whereas another half belonged to foods category (i.e. pizza, sandwiches, and fried chicken). For each category, there were 10 types of products. For each product, there were two versions of its advertisement; schema-typical and schema-atypical (but only one of which was viewed by each participant). The schema-typical advertisements referred to the ones in which the product was bound with an expected context (i.e. a toothpaste appearing a bathroom scene), while the schema-atypical advertisements referred to the ones in which the product was bound with an unexpected context (i.e. a toothpaste appearing in a bedroom scene). In terms of the stimuli construction, there were three key elements for all advertisements, the first of which was the product, the second was the background or the scene illustration which was considered as the context of that advertisement, and the last element was the brand name. The first two elements were to form advertising pictures, and all together with the third one were to form complete advertisements. The researchers purchased stock images from Shutterstock website (https://www.shutterstock.com). The images purchased (product shots, backgrounds, and decorative elements) were then retouched and composted into the print advertising pictures using Adobe Photoshop (Adobe Photoshop CC 2015). All the advertising pictures were controlled not to include any text so that the only copy presented in each advertisement was its brand name. In respect of brand names, we invented new brand names for all 20 products. Each brand name was controlled to be easily pronounceable. They were names of between one to three syllables i.e. Hans, Raven, and Moana. The brand names, te…
publisher: Lancaster University
date: 2017
contributor: John Towse
rights: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

An investigation into the effect of climatic, ambient temperature on societal-level income inequality
description: Previous research has revealed contradictory findings concerning the relationship between temperature and behaviour. Some studies have found a warmer-is-better effect; warmer temperatures are associated with enhanced interpersonal interactions, including pro-social behaviours. Whereas other studies have found a warmer-is-worse effect; warmer temperatures are associated with negative social behaviours such as conflict, societal instability, crime and aggressive behaviours. The present study investigated the relationship between climatic, ambient temperature and societal income inequality. Climatic temperatures and Gini ratios (a measure of income inequality) were sourced from online databases for 29 countries across a range of time periods that fell between 1961 and 2015. A panel linear model analysis revealed that climatic temperature had no direct effect, nor lagged effect on income inequality. Therefore, the findings are not congruent with the warmer-is-better literature or the warmer-is-worse literature. Despite the null effect, the present study provides a further data point towards the debate concerning the effect of temperature on behaviour.
creator: Sophie Lund
source: Firstly, the study required Gini ratios of disposable, equivilsed income. The Gini ratio is a measure of income inequality whereby a ratio of 1 reflects perfect inequality (i.e. one household receives all of the income) and a ratio of 0 is indicative of perfect equality (i.e. income is equally shared across households). The ratio was calculated from disposable income, which is income after the deduction of taxes and social security charges. Additionally the ratio was equivilised which means that the ratio was adjusted to account for different sizes and compositions of households. Secondly, the study required mean climatic temperatures in degrees celsius. Procedure Gini ratios for 29 countries belonging to the organisation for economic co-operation and development (OECD) were sourced from several online databases that had calculated the ratios. The countries and years used in the present analysis were somewhat dictated by the availability of Gini ratios online and as a result the OECD countries Australia, Chile, Israel, Japan, Korea and Mexico could not be included in the present analysis and the year ranges included fell between 1961-2015. See table 1 for the sources of Gini ratios, and the countries and years for which Gini ratios were available. It is important to note that the surveys from which the Gini ratios were calculated were slightly different, for example, some had different definitions of a ‘household’. Additionally, not all of the sources provided the exact Gini ratio calculation used. Table 1: Online sources from which Gini ratios were obtained from several countries across several, differing, time periods Country Time period Source of Gini ratios Austria (AUT) 1995-2001, 2003-2015 Eurostat, European Union Statistics on Income and Living Conditions (2017). Belgium (BEL) 1995-2001, 2003-2015 See Austria. Canada (CAN) 1976-2015 Statistics Canada (2017). Czechoslovakia (CZE) 2001, 2005-2015 See Austria. Denmark (DEN) 1987-2015 Statistics Denmark (2017). E…
publisher: Lancaster University
date: 2017
contributor: John Towse
rights: Open
format: data/excel.xlsx
language: English
type: The Gini ratio
coverage: LA1 4YF

Competence and Warmth: How Gender Impacts Perceptions of Male and Female Speakers.
subject: gender stereotypes competence, warmth stereotype content model
description: Using the stereotype content model as a theoretical background, this study aimed to investigate the relationship between gender stereotypes and judgements of warmth and competence. Visual appearance has long been used to research these judgements while auditory cues have often been overlooked. This study therefore focused on judgements made about voice and subsequently did not influence participants with predetermined gender labels. 61 participants – aged 19 to 60 – listened to either 2 male or 2 female speakers talk about domestic violence and cancer research. Domestic violence is here defined as a women-centric topic, while cancer research is considered gender neutral. Participants completed person perception inventories of each speaker, rating them on 7-point Likert scales in terms of 10 competence and 10 warmth items. They also completed a sexism inventory to determine whether sexism predicted a more favourable attitude toward male speakers. A 2 between gender (male vs female) by 2 within topic (domestic violence vs cancer research) ANOVA was conducted, and female speakers were judged as more competent than males when speaking on domestic violence but not cancer research. They were considered warmer than men in both cases. This indicates that women are seen as competent when speaking on issues that directly affect them, suggesting that they should be taken more seriously when speaking out about their own rights. However, traditional warmth stereotypes regarding women were upheld. This, along with further implications, are discussed.
creator: Jayne Summers
source: Items. 10 competence items and 10 warmth items were selected to compile a 20-item list of characteristics for participants to judge speakers on. Of these items, 11 were taken from Rudman & Glick (1999) and the remaining 9 were considered in the original SCM. Items used in the competence and warmth scales were found to be reliable across speech topics, namely cancer research (CR) and domestic violence (DV) (competenceCR α = .893, competenceDV α = .931). This indicates that the scales used were highly reliable. Similarly, for the warmth dimensions, Cronbach's Alpha was suitably high (WarmthCR α = .918, WarmthDV α = .944). The reliability for the sexism inventory was also acceptable, with an α value of .826. An example of several competence and warmth dimensions can be seen below, while a full list can be found in Appendix A. Competence: confident, ambitious, intelligent.. Warmth: trustworthy, likeable, supportive. Speeches. Two speeches were recorded for the purpose of the experiment, one focused on domestic violence and the other on cancer research. The speeches were written to closely match each other in terms of wording and the information being presented. For instance, the opening and closing sentences of each speech were similarly structured, as seen below. Table 1. Examples of speech text. Domestic Violence Cancer Research Opening sentence Domestic Violence. A topic that is often glossed over as something that effects other people - not me; not you. Cancer. A topic we don't often like to think about – something that effects other people, but not me: not you. Closing sentence By going to our website www.dvrefuges.co.uk you can find out more information about the great work women's refuges around the country do, and help them continue to change women's lives by donating to our cause. By going to our website www.ukcancer.co.uk you can find out more information about the great work that we do, and by donating to our cause, help us continue to help people diagnosed w…
publisher: Lancaster University
date: 2017
contributor: John Towse
rights: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

Pitch-Brightness Correspondence in Four-month-old Infants
description: Adults, children, and infants as young as 10-months have been shown to appreciate a correspondence between auditory pitch and visual brightness, with most participants associating high-pitch with brighter stimuli and low-pitch with darker stimuli. Research across ages is vital for understanding more about the developmental trajectory of crossmodal correspondences. The present study used preferential looking to examine the sensitivity of 4-month-old infants to the pitch-brightness correspondence. Following Mondloch and Maurer (2004), infants were presented with a display of two balls bouncing simultaneously. One ball had a dark surface-brightness, whilst the other had a brighter surface. A single, high or low-pitch sound accompanied the bounce of both balls onto the surface. The research examined whether infants looked differentially to the ball which adults would generally classify as matching. Infants did not look significantly longer to the ball with the congruent pitch-brightness matching. Infants did however look preferentially towards the black ball across trials. It is proposed that this could be the result of the brightness-weight correspondence, whereby darker objects are thought of as heavier than brighter objects. It is therefore possible that infants look longer towards the black ball as it is the heavier ball which should produce the sound, regardless of pitch.
creator: Hannah Wilson
source: Animations were displayed on a 49cm x 39cm screen, surrounded by black card and screens to block-out excess light and other distractions. Initially, infants were seated (legs stretched forwards) on their caregiver’s lap for the experiment. In this position infants tended to lean forwards, looking towards the floor, meaning that the amount of codeable looking-time was very limited; this procedure was therefore abandoned after four infants had been tested and these infants were excluded from the sample. To increase looking towards the display new approaches were taken. Nine infants were seated 80cm from the screen in a supportive, from-birth highchair. Fourteen infants were seated in an alternative position on the caregiver/researcher’s lap. Infants were now held in a relatively upright position to reduce the likelihood that infants would look towards the floor or their feet. How infants were seated was decided by considering: infants’ head-support, familiarity with high-chair, and infant reactions. It was not thought that being in the high-chair or on the lap would significantly affect looking behaviour. All animations involved variants of balls bouncing on a horizontal surface. All balls had a diameter of 4cm and were identical to one another aside from their surface brightness. The brightness of balls was measured in candela per square meter (cd/m²) using a lux-meter. A higher cd/m² reading equates to a higher degree of luminosity/brightness. The balls appeared to bounce on a medium brightness (39.52cd/m²), green surface, which had a 49cm diameter. The background of displays was a diffused cloud image which was also medium brightness (57.06cd/m²). The image was blurred slightly to reduce contrast and make the background less visually interesting. It was important that the surface and background had a medium brightness and were not distracting, so as not to alter the effect of ball brightness. Previously, white dots on a black background have been used to portray de…
publisher: Lancaster University
date: 2015
contributor: John Towse
rights: Open
language: English
type: Data
coverage: LA1 4YF

Training Transfer Between False-belief, Card Sorting and Counterfactual Reasoning in Children with ASD.
subject: ASD, Training study Domain general Theory of Mind Counterfactual reasoning Executive Functions
description: Previous training studies for typically developed (TD) children and children with Autism Spectrum Disorder (ASD) show that theory of mind and executive functions are two interrelated domains, and that training in one task could lead to improvement on the other. This training study aimed to examine the developmental relationship between three domains (Theory of Mind (ToM), Executive Functions (EF) and Counterfactual Reasoning (CR)) in children with ASD. A group of 30 children diagnosed with ASD were randomly allocated to one of three training groups, each group received training in one of the three domains stated. After training, the entire sample was tested to measure for improvements. Results indicate that ToM training leads to improvement on the EF and CR tasks, while EF training did not lead to ToM improvement and CR training did not lead to EF improvement. Findings are discussed and a novel cognitive model is proposed to account for the observed outcomes.
creator: Amna Ahmed
source: Following the design of Kloo and Perner (2003), first children were pretested. The pretest involved measures of verbal and nonverbal ability, two false-belief tasks followed by a card sorting task and two counter-factual reasoning tasks. The pretest was scored to create a baseline for the participants' abilities in each of the areas assigned to the training groups. Children were then randomly assigned to one of three experimental training groups. Each group was given two sessions of training (approximately 1 week apart) on one of the three areas; false belief, counterfactual reasoning or DCCS. A posttest was given a week after the second training session, it was similar to the pretest in design but different materials were used. The posttest was given to the children to measure any improvements in performance after training and examine any crossover effects between the different training groups. Finally, the children were given a follow-up test (approximately 6 weeks after the posttest) to investigate if the effects of training are lasting. All of the sessions took place in a quiet room in the child's school. Procedure and Materials Pretest and posttest. Both sessions that preceded and followed the training sessions involved tasks measuring performance in false belief, counter-factual reasoning and card sorting. False-belief. One of two traditional unexpected transfer tasks was administered on the pretest based on Wimmer and Perner (1983), modeled after Baron-Cohen et al.’s Sally-Anne task (1985). A scene was enacted to the child using wooden toy figures and a kitchen model in which an item is unexpectedly transferred during the protagonist's absence. The stories where altered slightly to be more fitting to the knowledge of a Bahraini child by changing character names and making other alternations where appropriate. However, the main consciences of the stories remained very similar to the original stories. After the story is told, the character returns to the scene …
publisher: Lancaster University
date: 2015
contributor: John Towse
rights: Open
relation: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

Typeface and taste: The bittersweet effect of typeface on the perception of taste
description: This article aims to explore how the visual features of typeface on a product’s packaging, are capable of altering one’s taste experience with the product within through cross-sensory correspondences. A total of ninety-two participants from a selection of university graduates were selected to take part in one of three studies rating yogurts, typefaces and the interaction between the two. While visual features of the typeface like thickness and heaviness did not directly affect the rating of a products perceived thickness and weight, the typefaces were able to trigger different experiences of bitterness. When presented on the yogurt container, the more angular, thin typeface Palatino Italic caused the yogurt to be rated as significantly more bitter than the rounder, thicker font Cooper Black. Secondary tests found that the two typefaces rated alone, without the yogurt, did not possess the same significant differences in bitterness. However, they were rated as significantly different on the other scales measured, thus raising the question of exactly how the fonts were capable of manipulating participant’s taste experience. The study addresses this question and looks further into how typefaces perceptual qualities change once the letters presenting it are capitalised.
creator: Charlotte Wright
source: Rating Chart A rating chart (found in Appendix 4) was designed to allow participants to select the most neutral yogurt by ordering them in terms of the adjectives rated in the main study. These were thick to thin, heavy to light, dull to sharp, sweet to bitter and slow to quick. The chart contained a three point scale with related variables anchored at each end. Participants were then able to fill in which yogurt (A, B or C) they believed possessed the extremities of each variable pair (i.e. the thickest and the thinnest) leaving the most neutral yogurt being rated as somewhere between the two. Products As natural yogurt appeared to be the plainest yogurt in terms of flavour, colour and texture, three natural yogurts were selected for the pre-test. The first yogurt ‘A’ was the cheapest home-brand yogurt from Morrisons. Yogurt B was slightly more expensive (Yeo Natural), and the third (yogurt C) was the most expensive plain natural yogurt available (Onken). All yogurts were purchased from Morrisons Supermarket and cost between £1.00 and £2.00. Packaging Because all three products contained packaging with commercial labels which used a combination of various typefaces, colours and shapes, the yogurt had to be removed from the containers. The yogurts were then placed in three identical bowls and set on a table. A piece of paper in front of each informed the participant which was yogurt A, B and C. Procedure In turn participants were brought into an empty room and asked to sit at a desk in front of the three yogurts. They were presented with an information sheet, consent form and the rating sheet (Appendix 1, 2 and 4) and asked to sample each yogurt as many times as they felt necessary to rate which of the three was the least extreme in regards to the variables rated. They were each given a plastic spoon to test the yogurt and asked not to touch the bowl in case its weight affected their perception of the product. They then used the pen provided to rate which yogurt (A,…
publisher: Lancaster University
date: 2014
contributor: John Towse
rights: Open
format: data/data.ods
language: English
type: data
coverage: LA1 4YF

https://johnntowse.com/LUSTRE/items/show/33
title: The use of iPad technology in comparison to picture books as an aid to symbolic understanding of word – picture-object relations in typically developing preschool children, with iconicity as a mediating factor.
subject: word mapping iconicity technology
description: This study investigated how the Apple iPad in comparison to a traditional picture book may facilitate symbolic understanding of word –picture-object relations in both preschool children and children with Autism Spectrum Disorder. In addition the iconicity of the pictures presented was manipulated, with both highly iconic colour photographs and line drawings presented to children within a word learning sequence on the Apple iPad and within a picture book. Children were repeatedly taught a novel label paired with a novel image and in a series of tasks which followed, asked to both map this novel label to a previously unseen 3 dimensional target object and to generalise this label to a novel exemplar of the target object. It was found that the majority of typically developing children were able to respond symbolically across the conditions, that is select the target object at the mapping stage and novel object at the generalisation stage. However, iconicity was found to be a mediating factor within the picture book modality, with more children responding symbolically within the Colour Book condition than in the Line Book condition. Robust symbolic responses in both the iPad conditions were at a level comparable with the Line Book condition. Therefore, the picture book appears to be of more benefit in terms of facilitating symbolic understanding of pictures in typically developing preschool children than the Apple iPad. Implications of these findings are considered with regards to the educational use of the iPad within preschool settings.
creator: Sarah English
source: Picture book. The picture book stimuli were pictures of both familiar and unfamiliar objects presented within a picture book format, each presented singularly on a separate page, opposite a blank page. Pictures were either colour photographs or line drawings of objects. Colour photographs were high resolution images 15cm by 20cm in size. Line drawings were the same size and created by using an application on the iPad called ‘Camera FX’ which transformed the colour photographs into line drawings (Appendix B). Within each book, there were eight pictures of two unfamiliar objects (Appendix C and D) and there were five pictures of familiar objects (Appendix E) and. Each unfamiliar object was depicted four times. The test pictures used in the word learning task were presented within each book at the end of the sequence of pictures described (Appendix F). The test pictures were presented together on opposite pages and were smaller in size (15cm by 10 cm). There were four picture books created each containing different stimuli; two containing colour images and two containing line drawings. IPad. For each of the iPad conditions, an Apple iPad 2 covered by a protective case was used. Using an application called “SeeTouchLearn” on the iPad, four lessons were created (Appendix G). This application was chosen in order to replicate the picture sequences presented within the book format. Each lesson was identical to the picture book sequences in that it used the same images presented singularly in the same order of both familiar and unfamiliar objects. The pictures presented were 15cm by 11cm. The word learning task, as in the picture book stimuli was presented at the end of the training sequence. This consisted of pictures of both the unfamiliar objects presented side by side, 9cm by 7cm in size. Using the iPad’ built in microphone audio stimuli was integrated into the lesson. This was different from the book conditions in which images were named or highlighted by the researcher…
publisher: Lancaster University
date: 2014
contributor: John Towse
rights: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

Effects of service brands’ current marketing strategies on customer attitude and behaviour
description: This project investigated current marketing strategies used by service brands, including car insurance and household energy companies, on customer’s attitudes and behaviours. The investigation involved a nationally representative sample of 1,977 participants completing an online survey, along with 30 participants taking part in a supporting qualitative online community panel exploring customers’ attitudes in more depth. Descriptive analysis showed that although participants’ loyalty reasons and bad provider experiences were predominantly determined by price, service quality was also an important factor. When choosing service providers, participants showed no preference between price and service, however slightly preferred price over reputation. Furthermore, significant correlations were found for the majority of provider switching attitudes and switching behaviours. Segmentation analysis identified four types of customers based on awareness of offers and convenience to switch: ‘Passive Loyals’, ‘Sceptical Loyals’, ‘Loyal Opportunity Switchers’ and ‘Conditioned Switchers’. A pattern was found amongst age groups – the older the participant, the more likely they preferred new customer deals over loyalty offers, were more interested in price over service quality and brand reputation, and had more expertise in the service industry. Due to the importance of customer retention (Berry, 1983), results implied brands should focus on loyalty rewards, along with gaining customers’ trust in their service quality and reliability.
creator: Laura Gould
source: Materials and procedure The online survey included both closed and open questions, thus a mixture of quantitative and qualitative methods. Participants were asked a few demographic questions: their gender, age, employment status, type of residence, location, and how long they had been a UK resident. Those who had not been screened were quizzed on their switching and service provider behaviours and attitudes. The questions were repeated for each service type, depending on whether participants had confirmed to paying for, or making decisions on electricity, gas or car insurance, and whether they’re household energy was on a dual fuel package or organised separately. The questions that were repeated were a select few, which required separate data for each service type. These included inquiries into people’s prior switching behaviour, reasons for maintaining a relationship with their current provider, and any ‘bad’ experiences they had encountered with a service provider. This was then followed by general attitudinal scales concerned with loyalty and switching amongst service providers. The data was collected in Confirmit, a software used to create, monitor and analyse online surveys (http://www.confirmit.com/). The quantitative information was analysed in Reportal, Confirmit’s analysis feature. The qualitative answers were transferred into Microsoft Excel, and examined through the CIT (Flanagan, 1954). Stage 2: Method The second stage of the project involved segmenting participants into different groups, in order to identify different people’s needs and desires in regard to switching and loyalty, and how brands should consider different types of individuals in their marketing and advertising. First, segmentation dimensions were established, and every participants was assigned to a particular segmentation cluster. Secondly, the different segments were profiled to make each group as distinct as possible. Segmentation Identifying the segments was explorative, thus there w…
publisher: Lancaster University
date: 2013
contributor: John Towse
rights: Open
format: data/excel.xlsx
language: English
type: Data
coverage: LA1 4YF

Analogical transfer beyond the analog
subject: analogical transfer insight problem solving extra constraints developmental differences maximization of progress
description: Analogical problem solving involves transferring the method used to solve the base analog onto the target analog based on the structural similarity they share. Studies have found that Experts have no difficulty in solving domain specific analogical problems. While, novice problem solvers fail to solve such problems due to their difficulty in retrieving the base analog. Failure to recollect the correct base analog forces the problem solver to solve the problem in an act first think later manner. They use number of maximizing moves within the problem space to reach the goal state quickly. Use of such maximizing moves in solving analogical problems leads to an impasse, while alternative moves must be sought out. The current study tries to overcome the problem of retrieval of the correct base analog, by implementing an additional factor termed as extra constraint in solving analogical problem. These extra constraint acts in a manner which inhibit the problem solver from choosing problem moves that aim to maximizing their progress to reach the goal state which must essentially be avoided in analogical problem solving tasks. A secondary aim focuses on examining if there exists’ any difference between an adolescent problem solver and adult problem solver. Method: A total of 64 Participants within the age group of, 12-15 and 18-21 years were administered three problems (2 analogical and 1 non analogical). Results: Results demonstrate that the predictor variables (age or money) were not able to predict that participants from the older age category would perform better than the younger age group on any of the problems. Based on second aim, results showed that the older age group able to solve more problems successfully than the younger age group.
creator: Radhika Kuppanda
source: The test materials consisted of paper and pencil tasks (see appended booklet). Each Participant was provided with a booklet which consisted of a set of 5 problems, comprising three experimental tasks and two filler tasks. The first problem was the analogical source problem (sheep dog problem), followed by a filler task (anagram solution). The second problem was the transfer problem (9 ball problem), followed by a second filler task (algebra solution). The last problem was the non-analog problem (cheap necklace problem). There was space provided under each of the problems to allow the participant to work out the solution to each problem. Solutions to each of the problems were also given for the participants. Design and Procedure The study design comprised of a two between-subjects factors. The first factor is Age (12-15; 18-21 years). The second factor is Resource (£8 vs. £12). The dependent variable was the number of correct solutions. The aim of the research was to assess whether to two predictor variables, age and money would predict whether the participant would solve the problem correctly or incorrectly. As per the BPS rules, confidentiality and anonymity of participants were strictly maintained. The study was conducted in a classroom setting with 16 participants being administered the problems at a time. Each participant from each age group was first assigned to low or high resource conditions. 50 % of the participants from older and younger age group received low resource condition (8 pounds) and other 50% high resource condition (12 pounds). Participants received the booklet containing the 3 problems and 2 filler tasks. Each participant was given 5 minutes to attempt each problem. After five minutes, the solution to each problem is shown. The problems contained in the booklet are as follows: ¥ Source problem (killer dog) ¥ Filler task(anagrams) ¥ Transfer problem (ball problem- £8 or £12 versions); ¥ Filler task(algebra) ¥ Non-analogical problem (cheap neckla…
publisher: Lancaster University
date: 2013
contributor: John Towse
rights: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF