Browse Projects (45 total)

Previous research evidence showed that when people face abundance of choices or too much information, they tend to experience the paradox of choice. This study investigates the role of the number of options and amount of information in…

Emotions play a key role in within society, behaviour and human life with moral emotions such as guilt, regret and shame being able to influence individuals’ judgments and actions. For example, a person who experiences guilt will want to fix their…

Recent advances in digital image generative models have allowed for artificial creation of fake imagery such as synthesising highly photorealistic human faces. Style-based Generative Adversarial Networks (StyleGAN) is one of the most state-of-the-art…

Anomalous perceptual experiences are associated with underlying excitation of neural activity in the cerebral cortex, known as cortical hyperexcitability (Wilkins, 1995). This can be measured behaviourally by the pattern glare test, where migraineurs…

Metaphors are commonly employed in advertising to increase its persuasive effects. Research suggests that metaphors are most effective when conveyed visually, however linguists believe that additionally providing a linguistic cue, designed to help…

This study was conducted to explore the effect of visual complexity on an individuals` recall of product brands and their attributes in either simple or complex adverts . Within the field of visual complexity, there has been contradiction as to…

Emotions play a key role in within society, behaviour and human life with moral emotions such as guilt, regret and shame being able to influence individuals’ judgments and actions. For example, a person who experiences guilt will want to fix their…

Recent advances in digital image generative models have allowed for artificial creation of fake imagery such as synthesising highly photorealistic human faces. Style-based Generative Adversarial Networks (StyleGAN) is one of the most state-of-the-art…

The origin of speech development starts with the way that infants or children produce their first words. In the early stage of speech acquisition, children tend to produce particular syllables that are low in energy to produce, such as intrasyllabic…

Although the effects of humanmade climate change become ever more potent, the consensus gap between climate scientists and the public is as wide as ever. It is critical that climate change communication is improved to try and close this gap. There…